Jobs-to-Be-Done Framework

The Jobs-to-Be-Done Framework is a methodology for understanding customer motivation by identifying the underlying tasks, goals, and problems customers seek to solve rather than focusing on demographic characteristics or product features. Practitioners apply this framework by conducting research to uncover the functional, emotional, and social jobs customers are trying to accomplish, then use these insights to guide product strategy, positioning, and feature prioritization. Organizations use this approach in product discovery to align development efforts with genuine customer needs, reduce the

Jobs-to-Be-Done Framework sits under Product Discovery and Research in the Product & Program Management domain of the Luminid skills catalogue.

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