Heap Analytics

Heap Analytics is a digital analytics platform that automatically captures user interactions and events across web and mobile applications without requiring manual event tracking. Product teams use it to analyze user behavior patterns, identify conversion bottlenecks, and retroactively define metrics from historical data to support product decisions. The tool is employed to understand user journeys, conduct A/B testing analysis, and generate insights that inform feature prioritization and product roadmap planning.

Heap Analytics sits under Product Analytics and Metrics in the Product & Program Management domain of the Luminid skills catalogue.

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