Google Analytics for Product

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Google Analytics is a web analytics platform used to track user behavior, traffic sources, and conversion patterns on digital products and websites. Product teams apply this skill by setting up tracking configurations, creating custom reports, and interpreting data dashboards to understand how users interact with features and pages. This capability supports product decisions around feature prioritization, user experience optimization, and measuring the impact of product releases on business metrics.

Google Analytics for Product sits under Product Analytics and Metrics in the Product & Program Management domain of the Luminid skills catalogue.

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