Customer Retention Analysis

Customer Retention Analysis involves examining patterns in how customers continue or discontinue engagement with a product over time, using metrics like retention rates, churn cohorts, and lifetime value trends. Practitioners apply this skill by tracking customer behavior across defined periods, segmenting users by cohort, and identifying factors that drive loyalty or disengagement. This analysis helps product teams prioritize features, improve user experience, and make data-driven decisions about resource allocation to maximize long-term customer value.

Customer Retention Analysis sits under Product Analytics and Metrics in the Product & Program Management domain of the Luminid skills catalogue.

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