Customer Development

Customer development involves conducting structured interviews and observations with potential and existing customers to validate product assumptions and understand unmet needs. Practitioners use this approach to gather qualitative feedback, identify market problems, and test business hypotheses before investing heavily in product development. In product management roles, this skill informs roadmap prioritization, feature decisions, and go-to-market strategy by ensuring solutions are based on actual customer pain points rather than internal assumptions.

Customer Development sits under Product Discovery and Research in the Product & Program Management domain of the Luminid skills catalogue.

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