Media Planning
CataloguedThe process of selecting the best media to reach marketing and advertising strategy objectives in order to promote a client's product or service. This process encompasses research on target audiences, frequency of advertisements, budgets and media platforms.
Media Planning sits under Video Production in the Media and Communications domain of the Luminid skills catalogue.
Also known as
- ad placement strategy
- ad planning
- ad scheduling
- advertising planning
- campaign planning
- media allocation
- media buying
- media management
- media mix planning
- media plans
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