Telemarketing

Catalogued

Principles and techniques of soliciting potential customers over the phone to perform direct marketing of products or services.

Telemarketing sits under Marketing Strategy in the Marketing and Public Relations domain of the Luminid skills catalogue.

Also known as

  • cold calling
  • cold-calling
  • direct phone marketing
  • outbound calling
  • phone marketing
  • phone sales
  • phone solicitation
  • sales calls
  • telephone marketing
  • telephone sales

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