Services Marketing

Catalogued

The set of marketing activities for businesses that provide services to improve brand awareness and raise sales. It focuses on intangible commodities.

Services Marketing sits under Marketing Strategy in the Marketing and Public Relations domain of the Luminid skills catalogue.

Also known as

  • b2b services marketing
  • email marketing services
  • intangible services marketing
  • marketing for services
  • professional services marketing
  • service business marketing
  • service industry marketing
  • service marketing
  • service-based marketing
  • services marketing strategies

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