Search Engine Marketing

Catalogued

Search Engine Marketing involves purchasing paid advertisements on search engine results pages to drive traffic to websites and increase visibility for specific keywords. Practitioners manage bidding strategies, ad copy, landing pages, and performance metrics across platforms like Google Ads to reach users actively searching for relevant products or services. This skill is used to generate qualified leads, increase conversion rates, and achieve measurable ROI on marketing spend in competitive digital environments.

Search Engine Marketing sits under Digital Marketing in the Marketing and Public Relations domain of the Luminid skills catalogue.

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