Pay-per-Click

Catalogued

Internet advertising model where an advert is place in a website directing traffic to some other website. The publisher gets paid by every click on the banner.

Pay-per-Click sits under Marketing Strategy in the Marketing and Public Relations domain of the Luminid skills catalogue.

Also known as

click advertising
cost per click
cost-per-click
cpc
CPC
disseminate corporate information
disseminate information for corporation
disseminating general corporate information
paid search
pay per click

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Content Strategy Growth Marketing Paid Acquisition Account Management Active Listening Business Intelligence