Online Advertising

Online advertising involves creating, managing, and optimizing paid campaigns across digital platforms such as search engines, social media, display networks, and websites. Practitioners use tools like Google Ads, Meta Business Suite, and programmatic platforms to target specific audiences, set budgets, monitor performance metrics, and adjust campaigns in real time. Organizations use this skill to drive website traffic, generate leads, increase brand awareness, and achieve measurable return on investment for marketing spend.

Online Advertising sits under Digital Marketing in the Marketing and Public Relations domain of the Luminid skills catalogue.

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