Neuromarketing Techniques
CataloguedA field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) to study the brain’s responses to marketing stimuli.
Neuromarketing Techniques sits under Marketing Strategy in the Marketing and Public Relations domain of the Luminid skills catalogue.
Also known as
- brain imaging marketing
- brain-based marketing
- cognitive marketing
- consumer neuroscience
- fmri marketing
- neural marketing
- neuro marketing
- neurological marketing
- neuromarketing
- neuromarketing field
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