Mobile Marketing
CataloguedThe study of marketing which uses mobile devices as a communication channel. This approach can provide potential customers with personalised information (using location or time context) which promotes products, services or ideas.
Mobile Marketing sits under Marketing Strategy in the Marketing and Public Relations domain of the Luminid skills catalogue.
Also known as
- app marketing
- cell phone marketing
- location-based marketing
- mobile advertising
- mobile channel marketing
- mobile commerce marketing
- mobile device marketing
- mobile devices marketing
- mobile marketing campaigns
- product promotion via mobile devices
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