Marketing Mix
CataloguedPrinciple of marketing that describes the four fundamental elements in marketing strategies which are the product, the place, the price and the promotion.
Marketing Mix sits under Marketing Strategy in the Marketing and Public Relations domain of the Luminid skills catalogue.
Also known as
- marketing mixes
- 4 ps of marketing
- four ps
- 4ps
- marketing 4ps
- product price place promotion
- marketing strategy mix
- marketing elements
- four elements of marketing
- marketing fundamentals
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