Marketing Management

Catalogued

The academic discipline and function in an organisation which focuses on the market research, market development, and the creation of marketing campaigns to raise awareness on the company's services and products.

Marketing Management sits under Marketing Strategy in the Marketing and Public Relations domain of the Luminid skills catalogue.

Also known as

brand management
campaign management
go-to-market strategy
make business decisions
make strategic business decision
making strategic business decisions
marketing administration
marketing coordinator
marketing lead
marketing management

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Content Strategy Growth Marketing Paid Acquisition Account Management Active Listening Business Intelligence