Market Research
CataloguedThe processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.
Market Research sits under Marketing Strategy in the Marketing and Public Relations domain of the Luminid skills catalogue.
Also known as
- audience research
- competitive analysis
- consumer research
- customer research
- market analysis
- market intelligence
- market segmentation
- market studies
- market study
- market survey
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