Email Marketing

Catalogued

Email Marketing is the practice of sending targeted communications to groups of subscribers to promote products, services, or content. Practitioners design campaign strategies, create message content, segment audiences, and analyze delivery metrics like open rates and click-through rates to optimize performance. This skill is used to build customer relationships, drive conversions, nurture leads through sales funnels, and maintain brand engagement with existing audiences.

Email Marketing sits under Digital Marketing in the Marketing and Public Relations domain of the Luminid skills catalogue.

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