Customer Insight

Catalogued

The marketing concept referring to the deep understanding of the customer's motivations, behaviours, beliefs, preferences, and values that help understand the reasons why the way they do. This information is then useful for commercial purposes.

Customer Insight sits under Marketing Strategy in the Marketing and Public Relations domain of the Luminid skills catalogue.

Also known as

audience insights
consumer behavior
consumer insights
customer analytics
customer behavior analysis
customer insights
customer motivations
customer preferences
customer profiling
customer psychology

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