Below-the-Line Technique
CataloguedThe marketing technique used to let consumers get into contact with products by tasting, touching and experiencing them on the selling site and in that sense, closing the selling deal.
Below-the-Line Technique sits under Marketing Strategy in the Marketing and Public Relations domain of the Luminid skills catalogue.
Also known as
- below the line marketing
- below the line technique
- below-the-line method
- btl marketing
- btl technique
- BTL technique
- direct consumer engagement
- experiential marketing
- hands-on marketing
- in-store sampling
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