Web Analytics
CataloguedThe characteristics, tools and techniques for measurement, collection, analysis and reporting of web data to get information on the users' behaviour and to improve the performance of a website.
Web Analytics sits under Database Administration in the Information Technology domain of the Luminid skills catalogue.
Also known as
- website analytics
- web data analysis
- website performance analysis
- web traffic analysis
- analytics
- site analytics
- digital analytics
- web metrics
- website tracking
- conversion analytics
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