Use Experience Map

Catalogued

Examine all the interactions and touchpoints people have with a product, brand or service. Determine key variables such as duration and frequency of every touchpoint.

Use Experience Map sits under Data Engineering in the Information Technology domain of the Luminid skills catalogue.

Also known as

  • customer journey mapping
  • customer touchpoint analysis
  • determine the duration of a touchpoint
  • determine the frequency of a touchpoint
  • examine touchpoints with a brand
  • examine touchpoints with a product
  • examine touchpoints with a service
  • experience audit
  • experience mapping
  • interaction mapping

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