Early Customer Development

Early customer development is the process of identifying, engaging, and learning from potential customers before or during the initial launch phase of a product or service. Practitioners conduct interviews, surveys, and prototype testing with target users to validate assumptions, gather feedback, and refine the value proposition. This skill is used in startups to reduce market risk, minimize wasted resources on unvalidated features, and establish product-market fit before scaling sales and marketing efforts.

Early Customer Development sits under Go-to-Market for Startups in the Entrepreneurship & Venture domain of the Luminid skills catalogue.

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