Reputation Management
CataloguedThe influence on stakeholder perceptions and the public in relation to an organization and its brand. It encompasses various activities such as monitoring public perceptions and following conversations, addressing reputation threats and searching for opportunities to improve it.
Reputation Management sits under Business Operations in the Business domain of the Luminid skills catalogue.
Also known as
- reputational management
- brand management
- public relations
- crisis management
- stakeholder perception
- brand reputation
- reputation monitoring
- public image management
- brand advocacy
- online reputation
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